How Gen Z shapes our travel behavior.

  • Slow Tourism gets more attractive (seeing fewer places with more time)
  • Rediscovering the local and “the near”.
  • Hiking surges during the coronavirus pandemic
  • Travel is more about connecting than consuming
  • New definitions of #luxury (nature, cruelty free, ethical)
  • Trend: Airbnb local host, to connect to local culture
  • “Hiking resonates with remoteness, independence, sustainability, away from technology.”
  • Shaping what kind of choices they are making and what kind of preferences they have
  • Seeking for value-based events e.g. there is a rise in microfestivals tailored to specific tastes, preferences and social affiliation (i.e. spiritual or vegan festivals)
  • Solo female travels on the rise
  • Car is increasingly losing its importance as a status symbol (Generation with fewest driver’s licenses)
  • Metaverse will create new ways of “moving” and experiencing
  • Mobility as a Service (MaaS) paves the way for a new mobility culture
  • The economy of intangibles will shape future of consumption (e.g. crypto currency)
  • Influencers (Micro+Macro) have become a new travel guide and are replacing old-school travel agents
  • MaaS is making the car just another means of transportation (alongside the bike, e-scooter, uber driver, hiking) and enable tech savvy people to travel everywhere
  • The inception of the Metaverse might allow new traveling experiences to appear: Assassins’ creed developer recreated ancient Egypt using leading experts, so players can explore a world with new locations where they have never been to

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